
It's what you have been waiting for, and I personally think these are the most interesting numbers this blog has had the privilege to cover.
Hardware Unit Sales
Wii 403.6 K
Nintendo DS 383.3K
Xbox 360 276.7K
PlayStation 2 202K
PlayStation Portable 151.2 K
PlayStation 3 130.6K
GBA 69.5K
Top 20 SKU's
360 MADDEN NFL 08 896.6K
PS2 MADDEN NFL 08 643.6K
360 BIOSHOCK 490.9K
PS3 MADDEN NFL 08 336.2K
WII PLAY W/ REMOTE 256.8K
WII METROID PRIME 3: CORRUPTION 218.1K
WII MARIO STRIKERS: CHARGED 147.4K
PS2 GUITAR HERO 2 W/GUITAR 145.4K
WII MARIO PARTY 8 138.3K
PS2 GUITAR HERO ENCORE: ROCKS THE 80S 127.1K
XBX MADDEN NFL 08
WII MADDEN NFL 08
NDS BRAIN AGE 2: MORE TRAINING IN MINUTES A
360 TWO WORLDS
NDS POKEMON DIAMOND VERSION
NDS HIGH SCHOOL MUSICAL: MAKIN THE CUT
360 GUITAR HERO 2 W/ GUITAR
PSP MADDEN NFL 08
NDS POKEMON PEARL VERSION
360 TIGER WOODS PGA TOUR 08
PS3 Lair = 46.5K
Warhawk w/headset= 58.6K
Blue Dragon = 53.6K
Maaaan, so much to extrapolate here. Let's start with the Wii. Clearly another month of ho-hum Nintendo domination. The Wii beat the DS again for the second month in a row. Mario Strikers shows some decent legs, sticking around in the top ten for another month, as well as the more casual friendly Mario Party and Wii Play. Metroid Prime 3 was only out for a week but it posted the kind of sales totals that prove that hardcore games will sell on the Wii.
But, and here is the most interesting statistic of the month in my opinion, Madden wii was not only outsold by the 360 as most expected, but outsold by PS3 Madden and even effing XBOX 1 Madden? What on earth is going on here? I honestly don't even know where to begin speculating on the meaning of this. Is this more proof that Wii is creating an all new audience that doesn't share the same tastes as traditional gamers? Does it mean that sports fans don't want waggle? Does it mean that third parties just aren't going to sell on the Wii, full stop? It really is a head scratcher that I think will prove to be a very interesting figure to keep in mind in the future months when trying to decipher the future of the console war. Another unexpected Wii bomb was Boogie. This one had mainstream appeal written all over it, but it didn't even crack the top twenty. Are third parties really DOA on Wii? This could prove significant in the future given the insane third party sales on 360.
Even though it was outsold by the Wii, the 360's performance gets my award for "most improved" this month. First of all, it's sales increased dramatically thanks to the recent price drop, allowing it to nearly cross the 300k threshold. If these sales keep up, it is quite possible the 360 is going to be able to challenge the Wii every month. Software sales have been great too, with software sales on 360 outselling wii and PS3 *combined* and there are two very significant software titles this month I want to draw extra attention too.
First of all, Bioshock. Here was a game that John Davisson on 1up Yours said in his most optimistic of scenarios would sell 400k lifetime worldwide. After only being out two weeks, it has already sold 500k in North America alone. Considering the subject matter of the game, it is very inspiring to see these kinds of sales results, and it definitely should give any gamer a lot of hope for the future. The other really big one is 360 Madden which outsold PS2 Madden for the first time ever. This fact combined with the bomb that is Madden wii points to a scenario that the traditional PS2 audience may be migrating in bigger numbers to the 360 than the wii. The only bad news for the 360 is that freaking Two Worlds outsold Blue Dragon, granted Blue Dragon was released pretty late in the month, it is still a shame to see. One last note, the 360 outsold the PS2 for only the second time ever, can this continue?
Finally, the most disappointing console this month was the PS3. After seeing a one month "goose" in sales thanks to the pseudo price drop, the PS3 fell precipitously this month, nearly to the same levels we were seeing back in the $599 days. This is definitely *not* what you want to see happen so quickly after a price drop. The real killer though for the PS3 has always been utterly abysmal software sales. Luckily, the system got a little bit of help this month. Warhawk has posted some decent early numbers. It was only released for four days of the period NPD tracked and it sold a respectable 58k. We will have to wait until next month to get more info, but it is shaping up to be a solid seller. I was ready for it to bomb being a full-priced multiplayer only game, but it appears to have some strong word of mouth in the game community, with some going so far as to term it "WOWhawk". In other positive news, Madden PS3 beat expectations and ended up selling to nearly 25% of the userbase in North America.
But despite this, the PS3 is still a very tough spot. NPD official Anita Frazier is apparently starting to lose faith in the system. ""There is no doubt that the window that Sony has to turn this around and bolster their position in the marketplace is narrowing," she said. "With only 4 months left in this calendar year, November and December will be absolutely critical to them to gain more solid ground with the PS3. That said, the story is still not fully written, but it's coming much closer to being so." It is clear Sony's strategy isn't working and it really needs to try something different if it wants to avoid becoming the next Saturn/Gamecube. The rumored $400 40 gig model we keep hearing about might be just what they need to finally get on the right track.
Well, that's it for this month. I hope to have some exclusive interviews with senior industry analysts up on the blog with the week, so stay tuned.
In other news, I am going to the State Fair tomorrow, wish me luck at finding a fake Pikachu or something to win for Aeris.